The fleet, always in monochrome

Every car in our fleet is photographed in black and white. It is not nostalgia. Colour flatters paint, and paint is the least interesting thing about a great car.

Strip the colour away and you are left with stance, proportion and line — the things a designer argued about for three years. A 911 in monochrome is all silhouette. That is the car you are actually renting.

The colour is waiting for you in the driveway anyway. Consider the photographs a promise, and the keys the reveal.